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| Hurley in 'That Dress' |
‘I like to dress big egos, if you haven’t got a big ego you can forget it.’
And that is what he did. His sexy, extrovert designs were worn by the famously rich of both sexes, from rock starts to royalty; Elton John to Diana Princess of Wales. A Versace dress could make a woman’s career (as Elizabeth Hurley found out when she wore his safety pinned column later to be coined as ‘that dress’ at the UK premier of Four Weddings and a Funeral in 1994 with then partner Hugh Grant).
Hurley described her first encounter with Versace, "within minutes my jean and t-shit were whipped off and I was shoehorned into a gold snakeskin number and six inch 'slavegirl' sandals. A bevy of exquisitely uniformed seamstresses descended on me and embarked on an orgy of pinning and tucking... I was ushered, gibbering, into hair and make up. An hour later, mousey english girl was transformed into Versace siren."
Versace is also credited with fuelling the supermodel phenomenon with his flamboyant baroque style by agreeing to pay high sums to Naomi Campbell, Claudia Schiffer, Cindy Crawford, Linda Evangelista and Christy Turlington. He often seemed out of pace with modern sobriety, but Versace celebrated the breadth of fashion. the first non-British designer that Princess Diana wore was Versace, and what a choice, her 1997 Vanity Fair cover she was sporting a one shouldered white number... Sensational.
One day I will own some vintage Versace... Hot right
The best quote I have about Gianni is from a book that I bought at the 2002 Versace exhibition
"Gianni Versace was not a 'God of fashion,' nor a 'genius,' as some would have us believe. He was neither reactionary nor revolutionary. He was a talented designer and a remarkably astute business man, with a gift for capturing the mood, injecting it with a shot of sex and glamour and promoting it and selling it, not only to the stars he was photographed with but more significantly, to the millions of ordinary people who enjoyed the Versace fantasy."Which I do believe is the key to his success. Versace was sadly shot by a serial killer in 1997. Since then the brand has been headed up by head designer, sister Donatella and older brother Santo is the CEO of the company.The brand is still fabulous now, Donatella understands the brand values enough to carry it on with the same drive and appeal of the 90s. Long live the brand (so that when I marry my rich husband I can afford the couture!!).











